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Steve runs a coffee shop that sells a special and
unique type of coffee bean, which is very popular among customers.
Steve knows that many potential on-target customers search for coffee
products online, so he would also like to have a listing of his
company and his product catalogue at those high-traffic search engine
portals. He would like to connect to his potential on-target customers
via a simple yet effective online advertising platform. How can
he choose such a platform?
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